What has been the most well received, according to Woodberry, has been the comedic and loud entertainment the group brings - something that she emphasized is just about being themselves. They have created activities that engage fans, such as a “punt, pass (and) kick” contest and a “dizzy bat” race during breaks in games. In addition to bridging the gap between students and student athletes, the Hype Squad has worked to build a Brown Athletics fan base throughout the Providence area. We want our athletes and our students to get the best possible experience out of Brown and we believe we can contribute to that with the Hype Squad.” “Our goal is to entertain and build anticipation and buzz around all of our Brown Athletics events. “We all know what it’s like to perform in front of a crowd versus (in) an empty stadium,” Carman said. In doing so, Woodberry and Carman hoped the Hype Squad could help unify the school community.

The idea was centered around increasing school spirit surrounding athletic teams by growing the number of fans filling the stands. Woodberry and Carman pitched the idea at the September Student-Athlete Advisory Committee meeting. Fans have had ample opportunity to engage in creative cheers while being led by the two Hype Squad founders, women’s lacrosse player Margaret Woodberry ’24.5 and women’s hockey player Meadow Carman ’24.5. The Hype Squad is a student organization that markets sporting events in order to promote fan support and attendance.

“Fans and the community have loved the red wigs, beads, mega phones, etc … it really rivals a student section that you see at Power Five games.” “The Hype Squad promoting home events and being represented has provided a first-class ‘street team’ of sorts that has grown organically,” Queliz said. Kelvin Queliz, associate director of athletics, strategic communications and content creation, helped facilitate the creation of the Brown Hype Squad and is excited about its early impact. In an effort to increase fan attendance and participation at home games, a group of student athletes decided to found the “Brown Hype Squad.” The new Excellence in Brown Athletics Initiative has aimed at improving numerous facets of Brown University Athletics, both on and off the field. You can always change your preference by visiting 'Cookie Settings' at the bottom of the page.If you have been to a recent Brown home game and noticed people with red wigs, megaphones and colorful costumes, you’ve met the Brown Hype Squad. Blocking some types of cookies may impact your experience of the site and the services we are able to offer. Click on the different category headings to find out more and change our default settings. Because we respect your right to privacy, optional cookies are not set unless you enable them. We would like to set optional cookies to give you a better user experience and to assist us in understanding how visitors use our site.

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